The Doers Podcast just landed a new episode, press play.

This time, Dan Hall sits down with Dr. Rasheeda Johnson, the powerhouse behind Dent Care Now, a same-day, after-hours, emergency-first dental practice that’s rewriting the rules.

She’s not just treating toothaches. She’s delivering relief, restoring confidence, and proving that “urgent” can also mean exceptional. From serving a single patient a day to running multiple high-demand locations, Dr. Johnson’s journey is a masterclass in hustle, heart, and scaling without losing your spark. 

Hosted by Dan Hall, VP of Sales at CareStack, this episode gets real about building a practice around people’s lives, the challenges of growth, and why going the extra mile might just be the future of dentistry.

It’s fast-paced. It’s inspiring. And it’ll make you rethink what’s possible when care comes first.

EP 05 | Rasheeda Johnson, DentCare Now

CareStack presents The Doers Podcast. In this series of candid interviews with successful entrepreneurs and changemakers in U.S. dentistry, we dive deep into their journeys, what drives them, and the insights they've gained along the way.

This time we’re joined by Dr. Penelope Chang, a cosmetic dentist, digital smile artist, and mentor who is redefining modern dentistry through every handcrafted restoration. From stained glass and lampwork to chairside CAD/CAM and AI diagnostics, Dr. Chang shares how creativity, precision, and patient empathy drive her thriving New Jersey practice.

Hosted by Dan Hall, VP of Sales at CareStack, this conversation explores the quieter, intentional side of dentistry: the kind built on trust, precision, and a whole lot of heart.
This is a conversation about control, creativity, and the kind of dentistry that leaves a mark far beyond the smile.

If you’ve ever wondered what it looks like to blend tech, leadership, and legacy into one practice, this one’s for you.

New episodes drop on the first Friday of every month.

Hit play and keep doing the work.

EP 04  |  Penelope Chang, DDS | Cosmetic and Family Dentistry, Tenafly, NJ

CareStack presents The Doers Podcast. In this series of candid interviews with successful entrepreneurs and changemakers in U.S. dentistry, we dive deep into their journeys, what drives them, and the insights they've gained along the way.

Hosted by Dan Hall, VP of Sales at CareStack, this episode features Mike McCarthy, a 25-year industry veteran, renowned dental consultant, and one of the most sought-after speakers in the dental space. Known as the “CEO Whisperer,” Mike shares his unconventional path into dentistry, the shifts he's witnessed over the decades, and his mission to elevate the profession by bridging the gap between clinical care and business acumen. From tackling inefficiencies in practice operations to harnessing AI and championing the patient experience, Mike’s insights offer a masterclass for leaders navigating the future of dental care.

The Doers Podcast | EP 03 | Katie Post

EP 03 | Michael McCarthy | Healthcare Strategy & AI Consultant

CareStack presents the The Doers Podcast. In this series of candid interviews with successful entrepreneurs in US dentistry, we will dive deep into their personalities, how thy got started, their success formulae and their life lessons. Hosted by Dan Hall, VP-Sales at CareStack, this episode of The Doers Podcast features Tim and Alex Otto, founders of Alcan Dental Cooperative and Kids Tooth Team in Austin, TX. Watch them talk about finding their life's calling in dentistry, and about upending the PE-led model of building DSOs with a co-operative structure for growth.

The Doers Podcast – EP 02: Dr. Alex Otto & Tim Otto, Alcan Dental Cooperative

EP 02 | Dr. Alex Otto and Tim Otto, Alcan Dental Cooperative

By Laura Maly, Co-Founder of Wonderist Agency

After more than a decade in dental marketing, I’ve realized something simple but powerful: marketing, at its core, is not that complicated. Whether you're promoting general dentistry or high-value services like dental implants, success comes down to four essential steps.


Implant Marketing

If you're marketing implants and not laser-focused on each of these, you're leaving serious money on the table. Let’s break it down.


1. Tell Your Story—With Intention and Authenticity

Dental implants aren’t cheap. They take time, trust, and genuine commitment from patients. Your marketing needs to 

Too many practices still rely on stock imagery and stale websites, even after investing heavily in stunning office design and cutting-edge technology. If your online presence doesn’t match the in-person experience, you're creating a disconnect that turns potential patients away.

 Real photos, real videos, and real patient stories. When practices replace stock imagery with custom content, we’ve seen up to 

. Consistent brand presentation across platforms can boost revenue by 

So if you're going to market implants, skip the generic. Showcase 

 you deliver. Don’t just say you’re different—

Not everyone is an implant patient. They’re adults who are seeking a solution: to replace a missing tooth, to get out of pain, to improve their confidence.

So where are they? Online, searching, scrolling, asking questions. You need to meet them where they are—whether that's on Google, social media, or even in their inbox.

 on your site that answer common questions (cost, process, longevity, bone grafting, etc.).

 Use paid search to direct prospective patients to focused, high-converting 

 Make it easy to take the next step with calls to action like “Take the Implant Quiz” or “Schedule a Free Consultation.”

When done right, this shows Google that you're an expert in implants and shows patients that you're the provider they can trust.


Here’s the hard truth: most dental practices don’t treat leads like leads. If someone calls your office, fills out a form, or chats on your site, and you don’t respond—or worse, you lose them after the first phone call—you’ve wasted your marketing dollars.

Think about how retail brands nurture potential customers: emails, texts, promotions, and retargeting. Dental practices need to start thinking the same way.

 (customer relationship management tool) that collects 

A way to re-engage warm leads, especially if your schedule falls apart.

If you've built a solid pipeline, even a single text like “We have 3 open implant consultation spots this Friday” can drive bookings.


This is where it all comes together—and where most practices fall short. Marketing shouldn’t be a guessing game. You need real numbers.

At Wonderist, we’ve partnered with CareStack to integrate real-time ROI tracking. That means we can now say:

“We sent 75 leads. 32 scheduled. That’s $121,000 in production already—and rising.”

Not only can we track where your patients came from (Google Ads, SEO, web, etc.), but we can also drill into which channels are performing best and how to optimize further. This level of clarity is a game changer.


Dental implants represent one of the most significant growth opportunities in private practice today. But success doesn’t happen by chance—it happens by 

So if you want to win in implant marketing, remember:

—and don’t let them fall through the cracks.

 become one of the most powerful drivers of growth in your practice.

Wonderist Agency

Implant Marketing Doesn’t Have to Be Complicated—But It Does Have to Be Smart

Dentcare Now, a leading provider of general, restorative, cosmetic, and urgent dental care, is dedicated to offering high-quality treatments with state-of-the-art dental technology. Their mission is to provide patients with exceptional care while making dental procedures as accessible and stress-free as possible.

One of the biggest challenges was ensuring that patients—especially those in emergency situations—had access to financing options that would allow them to receive necessary care without financial hesitation.

After evaluating multiple third-party financing solutions, they discovered Sunbit integration. The seamless, digital-first experience was exactly what they needed to improve treatment accessibility and streamline their internal workflow.

Before implementing Sunbit, Dentcare Now had experience with several third-party financing solutions, including Cherry, CareCredit, Alphaeon, LendingClub, and Proceed. While these options helped some patients, Dentcare Now reported that they often came with cumbersome application processes, additional verification steps, and phone calls that slowed down approvals. The extra friction in the financing process often led to frustration for both patients and staff.


Dentcare Now needed a financing option that

Had a high approval rate, especially for patients with urgent dental needs.

Offered a fast and frictionless application process.

Integrated directly into their CareStack system to simplify their workflow.

By integrating Sunbit with CareStack, Dentcare Now transformed the way it offers financing to its patients. The ability to send a prequalification or checkout link directly to a patient’s phone from within CareStack significantly streamlined the financing process. Patients could see their payment plan options instantly, making it easier for them to move forward with treatment.

: Patients could apply lightning fast without filling out lengthy forms or making phone calls.

: Many patients, including those with subprime credit scores, were able to qualify for financing.

: Staff could send prequalification links directly from CareStack with a single tap.

: Patients were already familiar with this type of payment structure from other everyday purchases, making adoption easy.



Looking for the best cloud-based dental software?

Book a demo with us!

Dr. Dominique Bonner

CareStack integration

Since implementing Sunbit through CareStack, Dentcare Now has seen remarkable improvements in both patient financing adoption and operational efficiency.



Sunbit and CareStack

How Sunbit and CareStack Helped Dentcare Now Increase Case Acceptance and Streamline Patient Payments

In the high-stakes world of Dental Support Organizations (DSOs), enterprise value isn’t just built in the operatory—it’s determined well before a patient ever sits in the chair. For Dr. Scott Kalniz, a seasoned operator and thought leader in the DSO space, one blind spot is quietly eroding revenue across the industry: 

DSO Group Blog: Boosting Call Conversions

Dr. Scott Kalniz

between 27–43% of inbound calls fail to convert into booked appointments

. Considering that every new patient adds $1,200–$1,300 on average to yearly production, losing out on the opportunity to convert patients significantly impacts practice productivity. Even more, the implications ripple far beyond lost production—they undercut marketing ROI, damage patient trust, and ultimately chip away at a DSO’s valuation.

Dr. Kalniz is no stranger to this problem. He began his career as a solo practitioner, eventually acquiring multiple practices and forming a substantial dental group which was later sold to a DSO, where he served as Director of Development, contributing to its expansion to over 50 locations. He later partnered with a private equity firm to establish a new DSO, serving as CEO and Chief Dental Officer. Under his leadership, the organization grew to encompass more than 110 locations across 12 states within five years.

After all those years optimizing performance across multi-location groups, Dr. Kalniz views the issue through both an operational and strategic lens.

“DSOs need to stop treating call conversion like a front desk problem. It’s a business problem,” he asserts. “We’re talking about the very top of your revenue funnel.”

He recommends that practices start by measuring four baseline indicators:

Top-performing locations typically exhibit 

. But achieving that consistency requires more than coaching—it requires visibility and systems. This realization led Dr.Kalniz to take up an advisory role at 

, a leading AI-driven digital telephony platform built exclusively for dental offices. At VoiceStack, Dr.Kalniz helps the team focus on the bigger picture and the real problems that matter for DSO operators, bringing invaluable industry expertise to create world class AI solutions for dentistry.

One of the simplest—but most powerful—fixes, Kalniz says, is aligning teams on what counts as an “opportunity.”

“You’d be shocked how many practices lump in reschedules and billing questions when calculating new patient conversions. That’s creative math—and it clouds decision-making.”

Here’s a clear classification he shares with his teams:

 – A new patient or case calling to book an appointment

 – A reschedule or follow-up for an existing patient

 – General questions about hours, billing, or directions

This clarity helps DSOs build cleaner data sets—and more targeted coaching plans.

Dr. Kalniz believes that for DSOs, if the follow-up systems for calls isn’t centralized, it isn’t scalable. Once the redefinition of opportunity is done, he says that the focus must shift to 

. In his experience, most dental offices still rely on sticky notes, shared spreadsheets, or siloed CRM tools to track unbooked opportunities, which is neither scalable nor sustainable. He strongly recommends the use of a modern technology platform like 

AI-generated call summaries and task assignments, and

Conversion-based scoring for prioritizing callbacks

These capabilities are crucial for modern DSOs to bring in efficiencies and improve the follow-up processes in-office. However, to get non-subjective ROI data downstream, your tech should also manage your campaign tracking numbers and integrate with Google Analytics. This is where VoiceStack helps again, by bringing in context awareness of the data flowing from upstream through integrations with a number of analytics and CRM systems that hold this data at the top of the funnel. This helps you collect data on the following:

Acquisition cost per scheduled appointment

This helps DSOs in not just identifying which channels provide immediate conversion, but also helps calculate the downstream Average Revenue Per Patient and the Lifetime Value of Patients from different channels.

Today, these trends are fragmented across multiple data sources in DSOs. Consolidating these can give more insights and decision support for DSO leaders while optimizing their marketing mix. Again, VoiceStack shines in this area with its end-to-end abilities to track patient value driven by deep integrations with marketing tools like Google Analytics and AdWords at one end, to existing popular practice management systems at the other end.

Once the right data is in place, real coaching can begin. Kalniz focuses his call scoring on five essential behaviors:

Curious about how to leverage call scoring for your teams? VoiceStack has implemented call scoring in their platform, giving you AI analysis of every single phone call made by every team member in your office. By implementing VoiceStack’s call scoring, together with a transparent feedback and training process, DSOs like Northwest Dental Group in Rochester, MN have managed to improve the call conversion ability of their staff members significantly, resulting in estimated additional revenues of up to 

Dr. Kalniz believes that this is a game changer for offices, as it helps improve the confidence of the staff members while boosting productivity, resulting in a happier workplace and a thriving practice.

“This isn’t just about accountability. It’s about giving team members the visibility and feedback to win.”

The dental industry today is being flooded with AI tools buzzing with promises of AI transformation using data analysis. However, Kalniz cautions against jumping too fast onto these tools without fixing the foundations.

“Everyone wants the shiny AI dashboard. But until you’ve hit 85% conversion, built a reliable follow-up cadence, and standardized team processes, those tools can actually distract from fundamentals.”

Fixing these fundamentals is what VoiceStack does best. By focusing on Call Conversion as a holistic problem, VoiceStack helps DSOs strengthen their call handling process, with AI-driven tools designed to boost patient growth:

 With the ability to configure for sending out automated text responses in the event of a missed call, VoiceStack helps to continue the engagement with prospective patients, keeping them ready for a conversation as soon as the next agent is available at the front desk.

, capturing inbound calls that would typically go to voicemail. It can gather critical information such as treatment type, insurance provider, and patient preferences. When appropriate, it can book the appointment directly or take an appointment request that’s queued for the next available human team member. This ensures that the patient experience doesn’t drop off when the office is closed, and marketing dollars aren’t wasted by sending a motivated patient to voicemail.

 to a dental office requiring follow-up, it’s essential to have a system in place that listens and helps manage the resulting tasks. VoiceStack’s AI listens to the context of each call and auto-generates tasks, such as callbacks, insurance verification, or scheduling needs, and assigns them to the right team member. This results in a more responsive and organized team.

: VoiceStack provides instant recommendations for calls that did not convert into an appointment, outlining the issues identified by analyzing the transcript with AI, and recommends re-engagement strategies to quickly call the prospect back and re-convert them into a booked patient.

The AI landscape in dentistry is evolving rapidly, but not all platforms are created equal.

“If the pitch sounds too good to be true, it probably is. So, choose a partner like VoiceStack who sees your entire revenue engine—not just one slice,” Kalniz advises.

As an adviser for their team, Dr.Kalniz has encouraged 

 to take a focused and pragmatic approach towards solving patient conversion processes holistically. With inputs from industry leaders like Dr.Kalniz, VoiceStack has developed a system purpose-built to 

amplify the impact of existing front office teams

. The goal isn’t to replace people, but to equip them with technology that enables more consistent execution, higher output, and better outcomes.

A brief demo of VoiceStack’s platform offers a clear illustration of how the right AI system can move from being a buzzword to becoming a measurable business advantage. You can sign up for a demo 

For DSOs ready to improve call conversion rates, VoiceStack has made its 

. Even for offices without centralized call centers, much of the playbook’s guidance can be applied at the single-practice level.

This article was first published in Group Dentistry Now online in May 2025. You can read the original article by clicking 

DSOs Are Bleeding Value From Their Phone Lines: Dr. Scott Kalniz on the Call Conversion Crisis in Dentistry

CareStack presents the The Doers Podcast. In this series of candid interviews with successful entrepreneurs in US dentistry, we will dive deep into their personalities, how thy got started, their success formulae and their life lessons. Hosted by Dan Hall, VP-Sales at CareStack, this episode of The Doers Podcast features, Katie Post, CEO of Northwest Dental Group in Rochester, MN. Katie's remarkable story about starting and scaling Northwest Dental Group is a guidebook for existing and aspiring dental entrepreneurs.

The Doers Podcast – EP 01: Katie Post, Northwest Dental Group

EP 01 | Katie Post, Northwest Dental Group

CareStack has partnered with Overjet, the world leader in dental AI, to introduce the 

—a comprehensive solution designed to enhance patient care, streamline operations, and drive business growth for dental practices and DSOs.

 integrates six cutting-edge capabilities:

 – A complete dental practice management solution.

 – AI-enhanced dental imaging for improved diagnostics.

 – FDA-cleared AI for automated detection and quantification.

 – Enterprise VoIP with real-time transcription, call tracking, and marketing attribution.

 – Automated insurance verification, claims processing, and payment solutions.

 – Centralized reporting across PMS, payroll, marketing, phone, and procurement systems.

“Dentists shouldn’t have to piece together multiple solutions,” said 

. “With Overjet, we’re delivering a unified platform that simplifies operations and enhances patient care.”

, emphasized their shared vision: “This platform sets a new standard for dental care, making AI-driven insights easily accessible for providers and improving patient outcomes.”

, the Smart Dental Platform will seamlessly integrate Overjet’s AI-powered analysis into CareStack’s cloud-based imaging suite, improving diagnostics and case acceptance.

CareStack and Overjet Introduce First-Of-Its-Kind Smart Dental Platform

Every industry is undergoing a technological transformation, and dentistry is no exception. Dental practice owners must look at technology investment decisions in 2025 to stay ahead of the curve and remain competitive. As 2025 unfolds, several trends in 

 are set to reshape how practices operate, interact with patients, and drive growth. As a decision-maker at a dental practice, here are the top trends you should prepare for in 2025:

As the AI gold rush hits full steam in 2025, we are going to see AI being introduced to every touchpoint in healthcare. AI tools can already analyze patient records, predict treatment needs, and streamline scheduling. In 2025, expect to see AI-driven solutions offering personalized patient communication, enhancing treatment plan acceptance, and reducing administrative burdens. Every software vendor out there will say that they are AI-driven, so it is important to do proper research before you buy software that claims to be AI-driven.

AI Agents for Automated Patient Reminders and Follow-ups

. This could be a revolutionary feature for practices that don’t have the time to identify the patients most suitable for re-engagement. AI agents can evaluate records based on learning models to take up patient re-engagement and re-activate patients.

Predictive Analytics for Patient Retention

. Another area where agentic AI can help is by learning about the key metrics associated with patient retention so that even before patients leave the office, practices can start a personalized re-engagement program.

AI-Driven Diagnostic Tools Integrated into Imaging Software

 is launching an integrated imaging solution into the practice management platform. This system works with all major imaging sensors and is deeply integrated with Overjet’s AI solutions to provide class-leading clinical decision support to your office.

2. Cloud-Based Practice Management Platforms

Cloud-based PMS systems have been around for a while, but 2025 could be the year they go to the next level. With access to clinical and patient data, the cloud PMS systems can work with their customers to quickly and effectively deploy AI-driven technology solutions at scale to create massive improvements in efficiency and revenue growth. Another factor that will accelerate the adoption of cloud PMS systems is the constantly increasing threats around cyber security, forcing practices to take security seriously. These factors, combined with the ability of cloud PMS systems to help in easier decision-making by consolidating data, will keep cloud PMS systems as a relevant trend in 2025.

Why It Matters

In 2025, more Gen-Z and digitally native patients will be stepping into your dental practice. The expectation of these new classes of patients for their in-office experience is different from the previous generations, and would require dental offices to think differently. Expect new software solutions to come out with integrated payment options, loyalty programs, 2-way texting, patient portals / mobile applications, and most importantly, integration to social media channels for posting reviews, as well as creating AI summaries for them. These platforms will allow patients to schedule appointments, view treatment plans, access billing information, and communicate with their dental team, meaning they would be a part of your cloud PMS system or be deeply integrated into them.

Mobile-first designs for on-the-go access.

Integrated payment options for faster transactions.

You can upgrade your Gen-Z marketing game with this insightful 

 from CareStack. This guide will help you revamp your in-office experience for Gen-Z patients to retain them and create better outcomes.

Another area where AI is going to be big in 2025 is Data-driven decision-making. Dental analytics tools with robust reporting capabilities already help practices track key performance indicators (KPIs), patient demographics, and treatment trends. Throw in the capabilities of AI to summarize and highlight potential improvement opportunities, and we are looking at a lot of possibilities in 2025 from these analytics tools.

Optimizing staff performance and scheduling.

One of our favorite upcoming analytics tools is 

. They have the only solution built to consolidate key metrics from multiple locations or PMS systems and present them for accounting processes. This, along with the regular financial and clinical modules, significantly reduces the time taken by DSOs to analyze data and make decisions. And if you are talking to them, ask them about the Provider Payroll calculation feature. There is nothing like it anywhere else!

The Centers for Medicare & Medicaid Services (CMS) already has several rules and programs related to healthcare interoperability, including CMS Interoperability Rule Compliance, CMS Interoperability and Prior Authorization Final Rule (CMS-0057-F), and the ONC Health IT Certification Program to name a few. But in 2025, interoperability will become an even bigger priority for software vendors in healthcare as practices adopt multiple software solutions, all of which would need to work together to train AI models to create meaningful outcomes. Expect aggressive release of open APIs to enable seamless communication between different systems, such as imaging software, billing platforms, and practice management tools. 

Automates workflows for improved patient experiences.

Consolidates data for training AI models.

Did You Know

Sophos, a global leader in innovative security solutions for defeating cyberattacks, released a sector survey report earlier this year. Titled 

“The State of Ransomware in Healthcare 2024,”

 this revealed that the rate of ransomware attacks against healthcare organizations has reached a four-year high since 2021. Of those organizations surveyed, two-thirds (67%) were impacted by ransomware attacks in the past year, up from 60% in 2023.

In 2025, expect dental software providers to double down on robust security measures, including encryption, two-factor authentication, and real-time threat detection. Unfortunately, malicious actors are expected to double down and target vulnerable dental offices, especially older offices that have not upgraded processes, hardware, and software in a long time.

Train staff on cybersecurity best practices.

Choose vendors with proven security credentials.


CareStack comes bundled with data encryption, two-factor authentication, IP whitelisting to restrict access and a lot more to help you stay protected from potential ransomware attacks. You will never lose your data, as it is always backed up.

3D printing technology is becoming more accessible, and 2025 could be the year AI comes in to improve these software systems and integrate them deeper into practice workflows. Practices can design and manufacture crowns, aligners, and other devices in-house, reducing costs and improving turnaround times. Expect smart entrepreneurs to create automation layers into these software for even better efficiencies.

We talked about the changing demographic of the patient population, and the importance of Gen Z. Well, Gen Z has a strong commitment to sustainability, with 82% expressing concern about the state of the planet. They are willing to take action, with 72% saying they have already changed their behavior to reduce their impact on the environment. So if you have not taken sustainability seriously until now, this is the time. You can start by enabling paperless workflows and software solutions that minimize environmental impact, and proudly announce yourself as a responsible care provider to your target audience.

Automated energy-saving hardware features.

Dental software is incorporating VR and AR to help practices present cases and educate patients better. Expect more integrations from dental software vendors with VR and AR hardware in 2025. As these hardware tools become cheaper, smaller and lighter, there will be more possibilities to introduce them into your chairside experience or for engaging patients at the front office. Expect integrations from leading software players to experimentally incorporate some of these hardware into the treatment planning and case presentation workflows.

2025 promises to be an eventful year, as investments into AI could mean that software vendors are forced to relook at their existing value propositions for dental offices. To remain competitive in 2025 and beyond, dental practices will also be forced to adopt innovative software solutions that streamline operations, enhance patient experiences, and drive growth. At CareStack, we will continue to create solutions in 2025 that help dental offices to make better decisions, increase revenue and improve patient experiences. If you are looking for software that can do it all for your dental office, reach out to us at 

Top Trends in Dental Software for 2025

Top Trends in Dental Software for 2025: What Practices Should Prepare For

Why is it important for dental practices to focus on Gen-Z patients?

It is important to engage with Gen Z patients through tailored marketing, convenient digital services, and preventive dental care to foster loyalty and long-term growth for dental practices:

Population Size and Growing Influence: Gen Z (born between 1997 and 2012) is becoming one of the largest segments of the U.S. population, accounting for approximately 20% of the total population, presenting a significant opportunity for dental offices to build long-term patient relationships early in their lives.

Healthcare Spending and Independence: A report by the Transamerica Center for Health Studies notes that 77% of Gen Z are likely to manage their own healthcare as they age. Dental offices that engage this generation early can establish loyalty and generate recurring revenue through preventive and cosmetic dental services.

Focus on Oral Health and Aesthetics: The American Dental Association (ADA) has reported an increased interest among younger people in cosmetic dental treatments like teeth whitening and clear aligners. This aligns with Gen Z's value of appearance and digital identity, providing dental practices with an opportunity to market these services effectively.

Digital Preferences: 98% of Gen Z owns a smartphone. They expect convenience and digital engagement, including online booking, digital reminders, and educational content through social media. Dental offices that adapt to these expectations can increase their reach and patient engagement.

Preventive Focus: According to the CDC, younger generations are more focused on preventive care than previous generations, making them more likely to seek regular dental check-ups if effectively encouraged.

To attract Gen-Z patients to your dental practice, it’s important to adapt to their preferences, which are shaped by the digital landscape and a desire for personalized experiences.

Here are some new-age patient acquisition tactics that dental offices should consider to effectively engage Gen-Z:

1. Social Media Presence (Especially on TikTok and Instagram)

Gen-Z spends a lot of time on social media, with TikTok and Instagram being the most popular platforms. Creating engaging short-form content, like behind-the-scenes videos, dental care tips, or myth-busting, can attract their attention.

Use relatable humor, educational content, or even collaborations with local influencers to generate interest and create a positive image of your dental office.

YouTube and TikTok videos that show what to expect during a dental appointment, introduce the team, or showcase transformations can build comfort and trust.

Live Q&A sessions can also be valuable to address common concerns or answer questions about procedures, which helps build credibility.

Gen-Z loves interactive and engaging experiences. Offer rewards for loyal patients, like points for every appointment or referral that can be redeemed for discounts, services, or branded items.

Gamify dental hygiene with challenges like “7-Day Smile Care” on social media, which encourages participants to share progress and win prizes.

4. Online Booking and Seamless Digital Experience

Gen-Z expects convenience. Make booking appointments easy with a 

Ensure your website is mobile-optimized and loads quickly since many Gen-Z patients will interact with your practice through their phones.

Power Tip: With CareStack’s built-in online scheduling module, you can set aside time slots for patients to book online, create workflows to send them on-boarding documentation, and get them to complete the documentation digitally, all before they even set foot inside your office.

Virtual consultations have become increasingly popular, and Gen-Z appreciates the convenience of telehealth. Offering an initial consultation virtually can lower barriers for those feeling uncertain about dental visits and can serve as an educational opportunity.

Power Tip: CareStack’s built-in tele-dentistry module can help you create virtual consultation time slots in your calendar, connect with the patient from within CareStack securely, and even get paid online before / after the virtual appointment.

 or dental health influencers who align with your brand to share their experiences. Authentic testimonials from people they trust can be a compelling motivator for Gen-Z.

Dental offices can also work with micro-influencers, who tend to have a highly engaged following and a more relatable presence.

. Highlight patient testimonials, share case studies, and provide genuine before-and-after images of procedures.

Showcase your team's personality with bios and fun content. Allowing patients to “meet” the people behind the office online creates a sense of trust and familiarity.

Power Tip: With CareSTack’s flexible email editor, you can create custom branding templates for your emails, and send them automatically from within CareStack. Which means that you can control and extend your brand yourselves, without paying for marketers and designers.

8. Focus on Sustainability and Social Impact

Highlight any sustainable practices you adopt, like eco-friendly toothbrushes, waste reduction initiatives, or supporting local charities. Gen-Z cares deeply about brands that align with their values.

Participating in community events and sharing your involvement on social media can also demonstrate your commitment to positive social impact.

 to phone calls. Offering appointment reminders, follow-up, and communication via SMS or even through platforms like WhatsApp and Instagram DMs can make it easier for Gen-Z to interact with your practice.

Let them DM questions directly on Instagram or other platforms where they follow you.

Power Tip: CareStack is Gen-Z ready, as it comes with in-built capabilities for two-way patient texting, along with abilities to send automated appointment reminders, recall reminders, payment reminders and a lot more.

10. Personalized Experience and Education

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